THE GOOD STUFF

Forget Brainstorming →

empiricle proof that more heads only equal more mouths.

Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together.

Notes

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    Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s...

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    I’m sold, tell the people who tell us it is a required component of our classes…

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    Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s...

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    I like some of the other tips, too: Don’t tell someone to ‘be creative,’ Take a break, and Ditch the suggestion box.

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