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I'm a design researcher for the Procter & Gamble company living in the great midwest. I'm also a recovering web developer and love my coffee strong and black. I studied at Parsons and live with my wonderful girlfriend Sarah.

July 26, 2010 at 5:04pm
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BMI: A Revised Definition

BMI

A new hypothesis has been brewing in my head for a few minutes now that, at first, may sound completely incredulous and absolutely absurd (aren’t most breakthrough ideas). I cannot however take all the credit for this gem as it came out of a off the cuff remark I made to a colleague:

Colleague: BMI stands for (insert corporate acronym here).

Me: I thought it stood for Body Mass Index?

Colleague: Ha! That’s what i thought at first too…that and crap…

Me: Well, it could. Bowel Movement Index, it could be a completely new way of measuring national health or even happiness. I mean, what if there were a corralation between BM frequency and GDH (gross domestic happiness). It could even be used as a financial trend analysis tool. One would only need to conduct a BMA (Bowel Movement Analysis) to determine the relative health of the economic system. Possibly companies will begin including their workforces BMI into annual reports.

Colleague: (bout of laughter).

I think it’s plausible at the least, if nothing else it has firm roots in the relationship of health, well-being and national sentiment. A nation constipated is a nation in anxiety…or massive discomfort.

Notes